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The Philosopher

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The Knowledge

04

A New Kind of Floristry

The Knowledge

Florists, like ballerinas, are often perceived as having a delicate existence, their day to day lives as light, floaty and poetic as a bouquet or an arabesque.

Space to Flourish

The Knowledge

Fine Blooms is founded on a belief that flowers have the power to transform a space, so it follows that they wouldn’t be looking to replicate a traditional florist when it came to the architecture of their own store.

Still Life on Film

The Knowledge

Photographer Oli Douglas is the eye behind Fine Blooms’ beautiful imagery. For Dubai Design Week, he’s taken on a new challenge.

A New Kind of Floristry

The Knowledge

Florists, like ballerinas, are often perceived as having a delicate existence, their day to day lives as light, floaty and poetic as a bouquet or an arabesque.